bc baby-friendly network

promoting breastfeeding and the Baby-Friendly Hospital Initiative TM in British Columbia

World Breastfeeding Week 2012

The theme set by WABA for WBW 2012 is:

Understanding the Past - Planning the Future: Celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding.

Building on the concept that the Global Strategy serves as a roadmap toward the development of a framework for action to protect, promote, and support breastfeeding, we are using the ILCA slogan to guide the selection of our materials this year.

The Road to Lifelong Health Begins with Breastfeeding

Many programs and initiatives have taken place over the last 10 years that have helped to illuminate the path to protecting, promoting, and supporting breastfeeding. This slogan recognizes these accomplishments and places emphasis on continuing the journey.

Each year, the BCBFN collates a variety of materials to assist you in planning your World Breastfeeding Week Event. You'll find the current materials on this page, and at the bottom of the page there is a link to the archives from previous years. From posters, to brochures to power point presentations, there's something here for all your World Breastfeeding Week needs!

We hope you find these materials helpful and welcome your feedback. Please help us improve by completing an evaluation form.

Please honor copyright laws

  1. If you are provided with a link to an item that takes you to a website, please abide by the copyright rules for that website.
  2. If the item is provided as an embedded PDF, that means you have permission to download, print, copy and distribute that item for any educational purpose that is in complete compliance with the International WHO Code on Marketing of Breastmilk Substitutes.

British Columbia's Official Proclamation for Breastfeeding Week 2012

Proclamation for Breastfeeding Week 2012PDF

2012 WBW Materials Kits

You can order 2012 World Breastfeeding Week Kits of materials from these sites:
WABA
International Lactation Consultants Association
Infant Feeding Action Coalition INFACT Canada

Importance of Breastfeeding

The Baby-Friendly Website of Newfoundland and Labrador
The website is directed at pregnant women, mothers and their families. The goal of the site is to support parents in choosing and continuing to breastfeed. It includes such features as: new research; photo gallery; baby-friendly Mom Blogs; baby-friendly Dad Blogs.

Baby-Friendly NL

Why Breastfeed? The Case for Breastfeeding
A collection of articles by Nancy Mohrbacher.
Breastfeeding has gotten some bad press in the past couple of years. If you are struggling with breastfeeding--of just feeling discouraged--you may wonder why you should continue. Are the effects of breastfeeding trivial? Or is it something that can have lifetime health effects? In fact, the health benefits of breastfeeding are well-documented and quite powerful. In short, it is very much worth your time and effort.

The Case for Breastfeeding

Breastfeeding Contributes to the Health of the Planet Too

Infant Feeding Affects Climate Change
Malta Breastfeeding Coalition
This Power Point presentation from the Malta Breastfeeding Coalition applies a "green" lens to the act of breastfeeding that is thought provoking and informative.

Infant feeding affects climate change

How I Breastfed My Babies and Saved the World
Norma Ritter. New Beginnings. La Leche League International. 2009, Issue 4.
Breastmilk requires no resources for packaging, shipping, or disposal. It’s a natural, renewable resource and is all the baby needs for the first six months of life.
For more breastfeeding information from La Leche League, go to:

http://www.lllc.ca/ (Canada)
http://www.llli.ca/ (International)

Getting Started

A Non-Prescriptive Recipe for Breastfeeding
Suzanne Colson
Suzanne Colson presents a new approach to breastfeeding based on semi-reclined positions that benefit mother and baby.

Suzanne Colson articles

Hands On Pumping
Lactation Education Resources 2009
Combining pumping and breast massage has been shown to increase milk production in research conducted by Jane Morton MD, at Stanford University, Lucile Packard Children’s Hospital. She found that adding breast massage and "hands on pumping" increased mothers’ average daily volumes by 48%.

Hands on PumpingPDF

Tear Sheet Tool Kit
La Leche League International
SOMETIMES YOU DON’T want a whole book. And sometimes you want to be able to tear something from a book! Here’s your chance - each page in this section comes from the LLLI book, The Womanly Art of Breastfeeding. You can print these sheets off, and put them on your refrigerator or by your computer, or hand them to your family or day care provider - whatever you need.

LLLI Tear Sheet Tool KitPDF

Special Situations

Human Milk Banking
CPS Position Statement 2010.
"Despite advances in infant formulas, human breast milk provides a bioactive matrix of benefits that cannot be replicated by any other source of nutrition. When the mother’s own milk is unavailable for the sick, hospitalized newborn, pasteurized human donor breast milk should be made available as an alternative feeding choice..."

CPS milk banking statement

For Health Care Providers

Canadian Pediatric Society BFI Statement
"Health care practitioners have a unique and influential role in promoting and supporting breastfeeding. Provincial and territorial government leadership is essential to ensuring implementation of the BFI in all health care facilities delivering services to families with young children."

CPS BFI Statement

Social theory and infant feeding
Lisa H Amir. International Breastfeeding Journal. 2011
This is an open access article:

Social theory and infant feedingPDF

The Use of Human Milk and Breastfeeding in the Neonatal Intensive Care Unit.
Position Statement #3046. National (USA) Association of Neonatal Nurses Board of Directors. February 2009
This is an open access article:

Use of Human Milk and Breastfeeding in the NICUPDF

A Breastfeeding-Friendly Approach to Depression in New Mothers Curriculum and Resource Guide for Health Care Providers
The New Hampshire Breastfeeding Task Force 2007
This is an open access article:

Breastfeeding-Friendly Approach to DepressionPDF

Don’t throw the baby out with the bath water. Breastfeeding Medicine - Physicians blogging about breastfeeding.
Alison Stuebe. 2012
Link to the blog:

Don't throw the baby out with the bath water

An observational study of associations among maternal fluids during parturition, neonatal output, and breastfed newborn weight loss.
Joy Noel-Weiss et al. International Breastfeeding Journal. 2011
This is an open access article:

Observational studyPDF

Breastfeeding, Brain Imaging, and Maternal Behavior
Donna J. Chapman, PhD, RD Journal of Human Lactation. 27(3) 2011
You must be a member of ILCA to access this article.
Go to the ILCA website: www.ilca.org
Click on "Members Only" at the top, then "JHL/Inside Track"
Click on "JHL Current Issue and Archives" then "All Issues"
Choose "2011" then "August 2011" Find article near bottom of list.

What Happens to Breastfeeding When Mothers Lie Back? Clinical Applications of Biological Nurturing.
This article describes how practitioners can help mothers trigger babies’ innate feeding mechanisms so that they do not become barriers to breastfeeding. Suzanne Colson. United States Lactation Consultant Association Clinical Lactation Vol. 1, Fall 2010

What happens when mothers lie back? Clinical applicationsPDF
http://www.biologicalnurturing.com/

Biological Nurturing: The Laid Back Breastfeeding Revolution
Discusses the theory behind BN and why we need a new vocabulary for talking to mothers about breastfeeding.
Suzanne Colson. Midwifery Today. Spring 2012

http://www.midwiferytoday.com/
http://www.biologicalnurturing.com/

You may download, print, copy and distribute any of the items on this page for any educational purpose that is in complete compliance with the International WHO Code on Marketing of Breastmilk Substitutes


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