The theme set by WABA for WBW 2014 was:
"BREASTFEEDING: A Winning Goal - For Life!"
This year's theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.
In 1990, eight global goals, the Millennium Development Goals (MDGs), were set by governments to fight poverty and promote healthy and sustainable development in a comprehensive way by 2015. There are regular "countdowns" to gauge progress in achieving the goals.
The following is a summary from the WABA website.
The Millennium Development Goals (MDGs) are meant to be achieved by 2015 - next year! Although much progress has taken place, there is still a lot of "unfinished business". Here are some examples: Poverty has gone down, but 1 in 8 people still go to bed hungry. Under nutrition affects about a quarter of all children globally. Overweight, the other form of malnutrition is becoming more common too. In the last 2 decades, child mortality has decreased by about 40%, but still almost 7 million children under five die each year, mainly from preventable diseases. As the overall rate of under-five mortality has declined, the proportion of neonatal deaths (during the first month of life) comprises an increasing proportion of all child deaths. Globally, maternal mortality has declined from 400 per 100,000 live births in 1990 to 210 in 2010, but fewer than half of women deliver in baby-friendly maternities.
By protecting, promoting and supporting breastfeeding, YOU can contribute to each of the MDGs in a substantial way. Exclusive breastfeeding and adequate complementary feeding are key interventions for improving child survival, potentially saving about 20% of children under five.
The following is a review of how the UN's Scientific Committee on Nutrition illustrated how breastfeeding is linked to each of the Millennium Development Goals.