bc baby-friendly network
promoting breastfeeding and the Baby-Friendly Hospital Initiative TM in British Columbia
World Breastfeeding Week 2011
The World Breastfeeding Week theme is set by the World Alliance for Breastfeeding Action (WABA). The theme for 2011 is:
When we look at breastfeeding support, we tend to see it in two-dimensions: time (from pre-pregnancy to weaning) and place (the home, community, health care system, etc). But neither has much impact without a THIRD dimension - communication.
This third dimension includes cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages the sharing of knowledge and experience, thus enabling wider outreach.
Each year, the BCBFN collates a variety of materials to assist you in planning your World Breastfeeding Week Event. You'll find the current materials on this page, as well as a link to the archives from previous years. From posters, to brochures to power point presentations, there's something here for all your World Breastfeeding Week needs!
We hope you find these materials helpful and welcome your feedback. Please help us improve by completing an evaluation form.
You may download, print, copy and distribute any of the items on this page for any educational purpose that is in complete compliance
with the International WHO Code on Marketing of Breastmilk Substitutes.
DIRECTLY RELATED TO THIS YEAR'S THEME
British Columbia's Official Proclamation of Breastfeeding Week 2011.PDF 1.0MB
From the BC Ministry of Health, Public Health Agency of Canada and Perinatal Services BC:
Sample News ReleaseDOC 35KB
WBW Poster (legal size)PDF 234KB
Breastfeeding Awareness GamePPT 415KB
Breastfeeding ToolkitPDF 511KB
Grandma 2 Grandma Let’s Chat BrochurePDF 166KB
You can order 2011 World Breastfeeding Week Kits of materials from these sites:
WABA
ILCA
The following materials have been compiled by the BCBFN World Breastfeeding Week sub-committee.
LET'S TALK
What do children say?
Breastfeeding Resources: Children’s Books (Bibliography)
A comprehensive list of children’s books that include breastfeeding information/images/references. This bibliography has been compiled to help us create a more visible and positive culture where "breastfeeding is the norm."
Breastfeeding Resources - 2PDF
From the Mouths of Babes (Information Sheet)
One of the pleasures of breastfeeding a child who is old enough to talk is the insight we gain into their world. This is a one page handout with touching and sometimes humorous comments and gestures from Little Breastfeeding (and Formerly Breastfeeding) People.
Let’s Talk about Breastfeeding Poster Series (Posters)
This is a series of posters in Power Point format. The pages print up beautifully as full size posters. Topics:
Did you know breastfeeding protects hearts?
Did you know breastfeeding lets my brain reach its full potential?
Warmth, nutrition and security - Breastfeeding satisfies all three.
Breastfeeding benefits mothers too!
Facilitating Autonomous Infant Hand Use During Breastfeeding (Article with video clips)
One type of instinctive behavior that infants reveal during breastfeeding is their deliberate use of their hands to locate, move and shape the nipple area. In this article, you will see photographic evidence of several infant hand–use strategies, as well as find information on how professionals and mothers can elicit, support and modify these behaviors when needed. By Catherine Watson-Genna.
What do young people say?
Youth Initiative by the World Alliance for Breastfeeding Action
Look around you, young people (ages 18-35) are everywhere! As students, professionals, caregivers, and active members of society, we are plugged into the heart of many grassroots movements and breastfeeding should be no exception. It's time for young people to gear up and get the message out! Check out the WABAyouth website:
Teen Moms Breastfeeding
Poster guaranteed to catch attention, addressing many of the concerns and values expressed by youth.
Get Briton Breastfeeding - On Tour
An art exhibition to engage the parents of tomorrow. (Based in the UK.) All artwork created by students of the Central St Martin School of Art and Design for a poster competition and student award, 2008. Browse through the exhibit for some innovative posters and see the winning poster design.
What do mothers/parents say?
Breastfeeding Past One Year Poster Display
This poster display is designed to normalize nursing, particularly older babies/young children.
There are 3 panels that can be printed off and mounted on a simple, inexpensive, commercially available 3-panel display board. There are 3 panels, plus a list of questions. The questions can go on flaps that go over the content on the poster; the idea is to invite the observer to interact with the poster to dispel common myths/misconceptions about breastfeeding beyond 1 year.
Middle Panel Toddler PosterPDF
Right Panel Toddler PosterPDF
Mothers’ Voices: What women say about pregnancy, childbirth and early motherhood
Mothers’ Voices presents the results of the Maternity Experiences Survey by the Public Health Agency of Canada to learn about the experiences of Canadian women with pregnancy, labour and birth, and the early months of motherhood. We encourage you to read about other women’s maternity experiences and relate them to your own. What you read here may help you to feel better informed to discuss your choices with your health care providers. A healthy pregnancy, childbirth and baby depend on many, many factors, not all of them under your control. But, by knowing more about what women experience and knowing the latest research and recommendations in key areas, you will be better prepared to plan your approach to pregnancy, labour and birth, and some important postpartum practices.
What does La Leche League Canada (mother-to-mother peer support) say?
Breastfeeding Mothers
Mothers’ Voices presents the results of the Maternity Experiences Survey by the Public Health Agency of Canada to learn about the experiences of Canadian women with pregnancy, labour and birth, and the early months of motherhood. We encourage you to read about other women’s maternity experiences and relate them to your own. What you read here may help you to feel better informed to discuss your choices with your health care providers. A healthy pregnancy, childbirth and baby depend on many, many factors, not all of them under your control. But, by knowing more about what women experience and knowing the latest research and recommendations in key areas, you will be better prepared to plan your approach to pregnancy, labour and birth, and some important postpartum practices.
Blog, by La Leche League Canada
"There are as many ways to be a mother as there are mothers and we hope you will find here things that resonate with you or get you thinking about your own mothering choices."
What do health care providers say? (Practical information on getting breastfeeding off to a good start)
Baby’s Best Chance
This website is filled with up-to-date and practical information, useful tools and resources for women, expectant parents, and families with babies and toddlers up to 3 years of age. From the Government of BC
Doctors Make the Difference: Incorporating Breastfeeding into Prenatal Care
Provider encouragement can significantly increase breastfeeding initiation in a high risk population. This is a guide for doctors to use to help them start the discussion during pregnancy.
Enhancing Baby’s First Relationship
Two 20 minute DVD presentations on the findings from a Nova Scotia study on the impact of mother-infant skin-to-skin contact on mothers and their developing relationship with their babies. The accompanying discussion guide can be used to talk about the largest organ in the body & what can it do for you and your baby through skin-to-skin contact. One DVD is for parents, the other describes the study itself. Each DVD is accessible by the following link and is downloadable.
Biological Nurturing - Laid-Back Breastfeeding
This 2 minute video clip shows a mother and baby breastfeeding in a reclined and fully supported position with the baby 'tummy ON mummy' working with gravity.
Learning the Dance of Latching
Just as in dancing, practice helps breastfeeding come naturally. This information page guides you through the dance moves. From the International Lactation Consultant Association
Learning to Breastfeed
Christina Smillie takes a mother through baby-led breastfeeding, starting with a calm baby and then following the baby’s lead. Particularly helpful for a baby that is not breastfeeding well or refusing the breast. A one-page handout with lots of complex text.
What does the law say?
Sexual Discrimination and Harassment
The Attorney General says that nursing mothers have the right to breastfeed their children in a public area, and it is discriminatory to ask them to cover up or breastfeed somewhere else. This right is protected by British Columbia’s Human Rights Code. A two page document.
My Child and I Have the Right to Breastfeed Here!
These cards were created for breastfeeding mothers to have on hand in case they should be needed. Tina Revai, card designer: "I hope the cards empower moms to feel more comfortable in exercising their rights. And then hopefully we'll see more nursing in public, which will normalize the nursing experience, which will encourage longer duration, which means that slowly but surely, society will have to change in how it views the parenting relationship, which will better the world!"
Right to Breastfeed Side 2PDF
Breastfeeding in the Workplace. A list of links to relevant web sites:
"Make Breastfeeding Your Business: An Action Support Kit":
LLLI Law and Employment
Ontario Human Rights:
Breastfeeding and Employment
or search for your own province’s equivalent information from
Ontario Human Rights Commission
Nova Scotia Rights
British Columbia Rights
Alberta Rights
Manitoba Rights
Maternity Protection in the Workplace, 2000
What do we all say and how do we say it? (Issues of language, culture, marketing and history)
These in-depth documents provide good conversational material and also provide excellent background information for breastfeeding advocates and policy makers.
Social Theory and Infant Feeding
Clinicians, public health advisors, nutritionists and others have been attempting to increase breastfeeding rates for the last few decades, with varying degrees of success. Social science researchers can help us understand the role of infant feeding in the family. In this editorial, some of Pierre Bourdieu’s theoretical framework ideas are discussed.
Talking about Breastfeeding; Why the Health Argument Isn’t Enough
Some women who want to breastfeed have found its barriers too high and too exhausting. This paper provides an analysis of public conversations and attitudes about breastfeeding. Public health advocates are invited to evaluate their own messages and to focus on the policies needed to remove the obstacles that keep women from breastfeeding.
The History of the Medicalization of Breastfeeding
Premise: the biomedical model contributes to the medicalization of breastfeeding and limits understanding of breastfeeding and support of breastfeeding women. Author, Marina Green, discusses important questions about the role of nursing as a profession and nurses as individual practitioners in the medicalization of breastfeeding.
Using Language to Facilitate Breastfeeding
This information sheet from INFACT Canada, proposes that language should reflect breastfeeding as the term of reference, and should indicate that breastfeeding is a normal physiological and psychological activity integral to human development. Readers are urged to be aware of the effects of a predominantly non-breastfeeding environment on language and make an effort to change non-breastfeeding-supportive language.
Media and Social Marketing
This is a chapter from the publication by Shealy, Benton-Davis and Grummer-Strawn, The CDC Guide to Breastfeeding Interventions, 2005, produced by the Centre for Disease Control and Prevention, US Department of Health and Human Services. Although the content is oriented to the US, it contains information about "the 4 P’s of Social Marketing" that could be helpful anywhere.
Whole document:
Breastfeeding InterventionsPDF
Scroll down to page 43 (29 in the booklet) to find the chapter titled, "Media and Social Marketing".
All of the articles on this blog will be focused on supporting lactation consultants and breastfeeding professionals with pertinent research, tools and tricks of the trade, and global movements in breastfeeding promotion. Each day of World Breastfeeding Week there will be a new Blog as part of the celebrations. Join us for yet another way to stay connected! Check it out at:
Lactation MattersPDFFor those who would rather crossword than talk words
5 Quizzes and a Crossword
Fun quizzes for Health Care Providers designed by the Professional Liaison Department of La Leche League Canada for the La Leche League Canada newsletter for health professionals, Keeping in the LLLoop. "You have our permission, and in fact, are encouraged, to reproduce our newsletter
quizzes for educational purposes. We hope you will find them useful for staff training or self-study!"
Breastfeeding Exam Question QuizPDF
Breastfeeding QuizPDF
Breastfeeding Tidbits QuizPDF
Physiologocally Normal Growth QuizPDF
Breastfeeding Quiz Crossword PuzzlePDF
You may download, print, copy and distribute any of the items on this page for any educational purpose that is in complete compliance with the International WHO Code on Marketing of Breastmilk Substitutes
Invitation for Submissions! The WBW committee of the BCBFN is always looking for submissions for our WBW web page. Interested?
ARCHIVES
WBW 2010
WBW 2009
WBW 2008
WBW 2007
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WBW 2005
WBW 2004
WBW 2003
WBW 2002