The theme set by WABA for WBW 2013 was:
This year’s theme highlights Breastfeeding Peer Counselling. Even when mothers get off to a good start, continued support to sustain breastfeeding is important in the weeks and months after birth when breastfeeding rates and practices often decline. Support may be provided in a number of ways - by partners and family, friends who are mothers, community peer counsellors and health care providers with expertise in breastfeeding.
Each year, the BCBFN collates materials to assist with planning your World Breastfeeding Week Event. You'll find the current materials on this page, and at the bottom of the page there is a link to the archives from previous years.
We hope you find these materials helpful and welcome your feedback. Please help us improve by completing an evaluation form.
Over the years many amazing projects have been produced to celebrate breastfeeding. This year we would like to share with you some of these projects that came from Health e-Learning and are posted on YouTube.
Click on the link to see the videos - they are fun and there are a lot.